Benefits on Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. The PAA feature is initially showed in search results in 2015. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. However, a lot of the PAAs showed below on the first SERP.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
An important thing that you have to know is that PAAs actually show 70 percent of the search results that featured snippet and also show to be using a similar source to answer such featured snippets and those PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. An important info to know is that PAA can actually show up in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.