How to Use Content Marketing in a Mortgage Business
Content marketing is a great way for your mortgage business to reach potential clients.
In the world of online marketing, content is king.
According to a survey by Roper Public Affairs, 80% of consumers prefer to get information from articles, not ads. Of these, 70% reported that content made them feel closer to the company.
Read on to find out more about how you can use content marketing in the mortgage industry to help your business!
Shows Value to Reader
One of the most important ways to create an effective content marketing campaign is to show value to the reader.
But how can you do this?
Prepare well-written and relevant content. You should select trending topics in your industry and help provide insight and information about this issue.
For example, you can explain how the FHA interest rate is indirectly affected by the Federal Reserve’s decision to raise interest rates. The Fed raised the longest interest rate in June 2017, making this a relevant issue for those looking at mortgages.
By doing this, you build your business brand as something that values the reader, who can also be a potential client.
Use Unique Facts for Support
In order to be a trusted source of information in content marketing, you need credibility.
One way to do this is to use unique facts from reliable sources. When you use facts to support your content, it helps you stand out from other writers.
But what source should you use?
Your mortgage business should see information from government websites and famous real estate sources. Using unique facts appeals to the reader while conveying a stronger message.
Inserting Video Content
One way to break the text in content marketing is to combine video.
Statistics show choosing video content is a wise choice now and moving forward. According to a study by Cisco, video content will generate 82% of internet traffic by 2021.
Video content helps bring the written word to life. You can complement your written content with high quality video. By making videos on this topic, you can help readers become more involved.
Content Marketing for Your Business
Content marketing is a great way for your mortgage business to engage clients and potential clients.
Part of a successful content marketing campaign is when you resonate with your readers in a unique way. One way to do this is to provide well-written content on relevant topics.
Look at what’s trending in your industry and use unique facts in your written content. This will help the reader to see the value in your work. It also helps build trust and comfort levels. This is important for consumers in the mortgage industry.
There are many options for consumers when choosing a mortgage broker. When you use a powerful content marketing campaign, this can be the difference between someone who chooses your business with another business.
Leave a lasting impression on your readers by putting these things into your content marketing campaign.