Just like Madonna said, we all live in a material world and money talks on all continents. Unfortunately, this material world isn?t equal to all of its inhabitants because some people have tremendous fortunes while others live in an unimaginable poverty. We all know the reasons why this difference has greatly increased over the last years but this isn?t the topic of this article.
Fortunately, there is a solution for people in the middle-class to live just like the rich people, but only for a couple of days; the magic word for this is ?rent?. Nowadays anything can be rented, from cars to planes; the choice is up to you. Let?s say you are a young entrepreneur and you have a business meeting, you can?t go to that meeting wearing jeans and a t-shirt, can?t you? This is where the renting services come in and do their part: you could rent an Armani suit for one day and you will surely make a great impression to the business partners. Moving on to the means of transportation; again, you can?t go to the meeting in a taxi, can?t you? That is why you need to rent a luxurious car or even an exotic one to really make a huge impact.
Speaking of exotic cars, there are dozens of companies that offer these kinds of services which means that anyone who can pay a moderate amount of money for one day can drive a Lamborghini or a Ferrari. These services aren?t only for business meetings because let?s face it, when a women observes that a man enters a Porsche in a CK suit she will be very impressed so that man will most likely have more chances with that women.
Of course, the main reason why renting was created was for real estate. Imagine a world without real estate renting, where would all the people who can?t afford to purchase a home be? Starting from real estate renting, the business expanded to automotive, clothing, yachts, planes, jewelry and other items. Speaking of jewelry, it is now a very popular trend among women all over the world to rent jewelry and even dresses for a special party to stand out from the rest of the crowd. This situation is applicable for men also who can rent watches and luxurious clothing accessories for the exact same reason, to make an impression and be different from the rest of the people at the party or other special events.
As you can see, renting has become a very huge business as the domains that it covers are numerous and huge and everyone at one time in his life will use these services for personal or business needs. Renting as a business, will greatly expand in the next years as more and more frustrated people will be curious to find out how the rich people live. Only if it is for only one day, they want to taste the life of the rich people ? for 24 hours.